A major initiative I helped drive was the migration of Callaway B2C Japan and Callaway B2C Korea to a headless architecture, replacing our legacy CMS/OMS systems in SAP/SAP Hybris with a modern frontend stack built for flexibility and long-term scalability. I helped rebuild the frontend using React, TypeScript, Next.js, and Vercel, and helped define integrations across a broader headless ecosystem that included Salesforce Commerce Cloud, Contentstack, Snaplogic, and KIBO. Alongside the architectural migration, I helped redesign key UI experiences to better match our design team’s mockups, improving user flow and creating a more polished, intuitive experience across both regional sites’ multiple brands (Callaway Golf, Callaway Apparel, Odyssey Putters, TravisMathew, Callaway Exclusive). I also integrated the Salesforce Commerce Cloud API through Next.js App Router to support Callaway Japan’s “Trade In, Trade Up” program, including the development of a reusable modal component that could be used across the site on pages such as the Cart and Product Detail Pages (PDPs). The result was a frontend foundation that is more maintainable, scalable, and better aligned with both business needs for design/optimization and customer experience goals.

https://www.callawaygolf.jp  • https://kr.callawaygolf.com